Vistara marks milestone of flying 50 million customers with special campaign
By India Today Business Desk: Full-service airline Vistara marked a significant milestone as it completed flying 50 million customers since its inception.
To commemorate this achievement, the airline launched a special campaign titled #50MillionFeelings, acknowledging the wide range of emotions experienced by their customers over the years.
The celebrations commenced by treating the 50 millionth customer to an extraordinary journey. The lucky individual received a luxurious chauffeur-driven car for pick-up and drop service, a cabin upgrade to Business Class, complimentary Gold Tier membership for the Club Vistara loyalty program, exclusive lounge access, and assistance with luggage, among other perks.
The airline also upgraded customers to their Premium Economy and Business Class cabins across major airports, enhancing their travel experience.
Adding to the grandeur of the occasion, the airline showcased an impressive anamorphic 3D display at Delhi, Mumbai, and Bengaluru airports. This visual spectacle encapsulated the 50 million feelings experienced by Vistara’s customers over the years.
Additionally, innovative hoardings were displayed in Delhi and Mumbai, further amplifying the celebration.
Deepti Sampat, Vice President of Marketing at Vistara, shared insights into the campaign, stating, “We wanted to tell our story of achieving an important milestone of flying 50 million customers – 50 Million Customers, 50 Million Journeys & #50MillionFeelings.”
Sampat highlighted the innovative approach taken for the campaign, with the 3D anamorphic display at major airports, which garnered attention and created a sense of pride among both customers and employees.
Vistara’s remarkable accomplishment of flying 50 million customers reflects its commitment to providing exceptional service and creating memorable experiences for its passengers.
The #50MillionFeelings campaign serves as a testament to the airline’s continuous efforts to make every journey special and build a strong emotional connection with its valued customers.
