Gold window frame inspired ‘The Vista’ to feature in Air India’s new logo

The new Air India livery and design has a chakra-inspired pattern with a colour scheme of deep red, aubergine, and gold. It also has a striking new custom-made font called “Air India Sans,” which combines confidence and warmth to present Air India as high-end yet approachable.

Campbell Wilson, Air India CEO & MD, said: “Our transformative new brand reflects an ambition to make Air India a world-class airline serving guests from around the globe, and that represents a new India proudly on the global stage. The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”