Explained: Why more Indians are rushing to by luxury properties

By Ayushi Ashar: Luxury real estate is witnessing a significant surge in demand across key metro cities in India.

According to a report by the Anarock Group, out of the total 365,000 units sold in the top seven cities in 2022, approximately 18 per cent (approx. 65,680 units) fall under the luxury category.

In contrast, in 2019, only 7 per cent (approx. 17,740 units) of the total 261,000 units sold belonged to the luxury segment.

So, what defines luxury real estate in India?

The high-ticket segment pan-India comprises properties priced upwards of Rs 1.50 crore. In the Mumbai Metropolitan Region (MMR), this segment starts at Rs 2.50-3 crore.

Also Read | Decoding India’s real estate boom: What’s driving the demand?

These upscale residences are usually synonymous with branded developments, prime neighbourhoods, exclusive amenities, global services, and cutting-edge conveniences.

The upward swing in demand can be attributed to several factors:

Strong economic growth: Expansion of the Indian economy and emergence of diverse business models, including tech, venture capital, social media, and start-ups, resulting in a new set of wealthy individuals with substantial purchasing power.

Higher investment in lifestyle: The desire of these affluent buyers to invest in their lifestyle today is driven by a strong aspirational value for home ownership, larger living spaces, and the appeal of second homes.

HNIs and UHNIs: High Net Worth Individuals (HNIs) and Ultra-High Net Worth Individuals (UHNIs) view real estate as an essential hedge against inflation in the long run.

The increase in raw material prices, such as steel and cement, suggests that property prices are expected to rise in the near future, making it an opportune time to invest.

Increased NRI demand: Increased demand from the Non-Resident Indian (NRI) segment due to the strengthening of the US Dollar against the Indian Rupee.

Capital gains cap: The government’s decision to cap capital gains at 10 crores (as announced in the Union Budget) may also be a contributing factor.

Moreover, real estate continues to be one of the strongest sources of generational wealth. As a result, Delhi-NCR, Mumbai-MMR, Hyderabad, Pune, and Bangalore have witnessed the highest demand for high-end units among metro cities, with MMR and NCR accounting for more than 50 per cent of the total sales share.

Future of Luxury real estate

Luxury assets in India are evolving from Prªt to Couture, placing greater emphasis on design, lifestyle, and community.

Bespoke interiors are gaining popularity among HNIs and UHNIs who are global travelers, and they equally value building design, space optimisation, and high-end, specially curated amenities.

They also seek like-minded neighbours to build a harmonious community with a professional approach to building management.

What were aspirational requirements five years ago are now necessities in defining the luxury lifestyle.

With demand at an all-time high, personalisation, attention to detail, speed of delivery, and quality of craftsmanship will become crucial pricing and value-creation factors for developer brands.

(The article has been authored by Ayushi Ashar Director at Ashar Group & Member of the Managing Committee of MCHI-CREDAI. Views expressed are personal.

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